INDIANAPOLIS, IN – Businesses aiming for significant growth by authentically engaging the conservative Christian consumer market now have a powerful new strategy: Conviction-Driven Marketing™. This innovative concept, introduced by Kurt and Kristen Luidhardt, co-founders of Liberty Spenders™, was the central theme during their recent guest appearance on the Profitable Christian Business podcast.
“Authenticity is the bedrock of conviction-driven marketing,” Kurt said.”In today’s landscape, trust is the new currency. People are seeking genuine connections, and businesses that lead with their values—including faith and political beliefs—can forge incredibly strong bonds with their audience.”
The Luidhardts, drawing from two decades of experience with their marketing agency, The Prosper Group, articulated how their deep understanding of political campaigns translates directly to effective business outreach. They highlighted that tapping into the Liberty Spenders™ market goes beyond mere demographics, focusing instead on a profound alignment of shared convictions.
“We are now completely hooked on IndyCar because we got introduced to Stingray Robb and his faith, and how he's using his platform as a mission field,” added Kristen. “This exemplifies how tapping into the Liberty Spenders™ market goes beyond mere demographics, focusing instead on a profound alignment of shared convictions. This approach fosters a level of trust that resonates deeply with consumers whose loyalty is increasingly tied to a brand's integrity and stated principles.”
Key takeaways from the episode include:
- The definition and significance of Conviction-Driven Marketing™
- Practical strategies for connecting with the conservative Christian consumer base
- The importance of authenticity and trust in today’s marketing landscape
- Insights into identifying and serving the Liberty Spenders™ market segment
- The enduring relevance of Robert Cialdini’s Influence for understanding effective, value-aligned marketing
This episode is essential listening for Christian business owners, marketing professionals, and any enterprise aiming to cultivate a loyal customer base through genuine value alignment.
Listen to the full episode here.
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About Liberty Spenders™ Podcast
The Liberty Spenders™ Podcast, hosted by Kurt and Kristen Luidhardt, is the premier resource for conservative or faith-driven business leaders looking to drive growth in the $5 trillion values-based market. Each episode features insights from experts, entrepreneurs, and thought leaders on how to build profitable, values-aligned businesses that resonate deeply with a conservative, faith-driven audience. The podcast equips listeners with tools and strategies to build thriving businesses while staying true to their principles.
About Kurt Luidhardt
Kurt Luidhardt is a Co-Founder of The Prosper Group and the visionary behind the Liberty Spenders™ Podcast, a platform dedicated to empowering business owners in the conservative and faith-based economy. With extensive experience in marketing and business strategy, Kurt leverages his expertise to guide companies toward growth through authentic customer engagement and innovative marketing tactics. His work focuses on the patriot economy, positioning Liberty Spenders™ as a go-to authority for values-driven consumers. Kurt co-hosts the podcast with Kristen Luidhardt, blending professional credibility with a warm, approachable style.