Revealing How to Build Authority and Tap into America's $5 Trillion Values-Driven Consumer Market
INDIANAPOLIS, IN – Kurt Luidhardt, Co-Founder and Partner at Liberty Spenders™, recently shared his unparalleled expertise in decoding consumer behavior for economic triumph to The Expert Authority Effect Podcast. In this compelling episode, hosted by Richard C. Wilson, founder of the Family Office Club and CEO of Wilson Holding Company, Luidhardt reveals how businesses can build unshakeable thought leadership and leverage their expertise for undeniable market influence by strategically tapping into America's values-driven consumers.
“It was great to be on the podcast to lay out how real authority is actually built in today's economy, it goes beyond flashy claims,” said Kurt Luidhardt. “It really comes down to understanding the deep-seated motivations that drive consumer decisions, then translating that knowledge into practical strategies. For any business ready to tap into conviction-driven spending, the $5 trillion Liberty Spenders™ market is an unparalleled opportunity.”
Highlights Include:
- Defining the Liberty Spenders™ Market: Discover the 76.5 million Christian and/or conservative consumers in the U.S. who spend an astounding $5 trillion annually and are statistically more likely to buy from businesses that align with their values.
- The Power of Values Alignment: Learn why 62% of all U.S.-based consumers have started or stopped buying from a brand in the last year due to values alignment or misalignment.
- The Quest for Trust: Understand why building trust, not just attention, is the most crucial commodity for businesses today.
- Success Stories in Conviction-Driven Marketing: Explore examples like Chick-fil-A, Hobby Lobby, Patriot Mobile, and Black Rifle Coffee that have built massive success by aligning with core consumer convictions.
- The “5P Process” for Businesses: Get a glimpse into Liberty Spenders™ proprietary framework for businesses to thrive in this market, focusing on People, Positioning, and more.
This isn't just another interview, it's a strategic masterclass for entrepreneurs, marketing and advertising professionals, and leaders eager to elevate their impact and redefine their market position.
Get ready to transform how you perceive and project your expertise.
The episode is available now on Apple Podcasts and all major podcast platforms. Listen now and start building trust that leads to growth!
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About Liberty Spenders™ Podcast
The Liberty Spenders™ Podcast, hosted by Kurt and Kristen Luidhardt, is the premier resource for conservative or faith-driven business leaders looking to drive growth in the $5 trillion values-based market. Each episode features insights from experts, entrepreneurs, and thought leaders on how to build profitable, values-aligned businesses that resonate deeply with a conservative, faith-driven audience. The podcast equips listeners with tools and strategies to build thriving businesses while staying true to their principles.
About Kurt Luidhardt
Kurt Luidhardt is a Co-Founder of The Prosper Group and the visionary behind the Liberty Spenders™ Podcast, a platform dedicated to empowering business owners in the conservative and faith-based economy. With extensive experience in marketing and business strategy, Kurt leverages his expertise to guide companies toward growth through authentic customer engagement and innovative marketing tactics. His work focuses on the patriot economy, positioning Liberty Spenders™ as a go-to authority for values-driven consumers. Kurt co-hosts the podcast with Kristen Luidhardt, blending professional credibility with a warm, approachable style.